How does Adsense work?

If you go to Google and do a search for almost any keyword phrase, you'll notice some "Sponsored Links" that appear on the right side of the screen that are relevant to the keywords you just searched for.


These are paid ads from web site owners trying to bring targeted visitors to their web sites.

The advertisers pay Google every time their ad gets a click by a web surfer.

Now you can display these same ads on your site just like Google and get paid for it. Every time an ad is clicked from your site, you will receive a certain percentage of what Google receives from the advertiser.

Once your account reaches $100, you'll receive a check. And of course it's good news for you because you're getting paid to simply display a few text ads for free.

What are the Advantages ?

You simply paste some code into your pages.

Google provides all the highly relevant ads (chosen to closely match the content on your pages).

You don't waste time choosing different ads for different pages.

It's suitable for beginners or marketing veterans.

AdSense provides simple, easy-to-understand stats. You can check on a 100 hundred different pages.

If you have affiliate links on your site, you are still allowed to add AdSense ads.

You can block ads for sites that don't meet your standards, plus you can also block competitors.

AdSense is much simpler than joining a bunch of affiliate programs.

What are the Disadvantages ?

The statistics that Google provides are inadequate. They don't tell you which ads people are clicking on, or which keywords are involved.

The minimum payout is $100, which is regarded as too high by sites which don't receive much traffic.

Also, sites that want to display ads may not include "other content-targeted and/or text-based ads on the pages displaying AdWords ads

You may wonder why Google is giving away their money?

This is good news for them because they'll get more traffic over a shorter period of time.

This is also good news for Google because the more traffic the advertisers receive, the faster the advertiser's funds are used up. It is Google's hope that they'll continue to advertise with them and keep funneling more money into their advertising account. This is a very ingenious way for Google to keep raking in the revenue.

Do you want to read about ' How not to do it'?

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