Brainstorming Techniques and IdeasBelow are some brilliant brainstorming techniques for you to try out. All of these brainstorming techniques and ideas, have different merit for different situations. Of course a combination of techniques is also very useful.
Wishful Thinking Brainstorming TechniquesBy dreaming of your ideal situation or solution, you can often come up with something, which can have a similar effect, but in a more practical, and realistic way.Some wishful questions you might ask yourself might be: What would my perfect solution be? What effect would my ideal solution have? What if money/morals/laws did not matter at all? What would I do if I had unlimited power and resources? What would my ideal solution look like? Random Word TechniqueThis is the most basic and creative of the brainstorming techniques, where you use a random word to generate new ideas. By getting a random word and forcing yourself to use it to solve your problem, you are practically guaranteed to attack the problem from a different direction to normal.False Rules TechniqueYou take a rule, quote, idea or suggestion from somewhere else, and apply it to your own situation. It is known as a "false" rule because the rule has not been considered as valid before. By getting a false rule and forcing yourself to use it, you find yourself thinking about doing things in a different way than you would normally.Analogy TechniqueYou use an analogy or metaphor of your own situation to find out how similar situations are solved in other fields. Analogies are very good for discovering things you had not realized about your own situation and thus enable you to develop solutions based upon them.Role Play TechniqueThe best way of changing the way you see the world, is to see it from someone else's point of view. This one of the many brainstorming techniques allows you to change your perspective, by getting you to be a different person and see how they would approach the problemThe 4P's ApproachThis relies on looking at a problem from different perspectives within a business.The 4 Ps approach looks at problems from the following viewpoints: Product Perspective Is there something wrong with the product? Planning Perspective Are our business plans, or marketing plans at fault? Potential Perspective If we were to seriously increase our targets, how would we achieve these increases? People Perspective Why do people choose one product over another? Consider Absurd CombinationsTake a product and think of an absurd way to make it work.You can apply the same process to combinations of diverse individuals, or organizations, who could work with you. Combining your different skills could create an original approach to the market. Nearly every new idea is a synthesis of other ideas. So a great way to generate ideas is to force combinational possibilities. Get your team together and brainstorm how you could mix your products with those from wildly different sources. Take it to the extreme. How could you combine your key concept with random products, services, places, personalities, etc? The more bizarre the combination the more original the ideas that are triggered. Study how your customers use your products or services. Do they use them with other products? Is there a combination you could create which would make things easier for your customers? Why not try out some of these ideas, and drive your business forward in a different direction, or have another arrow to your bow. Does it always have to be the same way as it has always been?
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