What is Small Business Marketing?

If you were to ask a variety of business people, what is small business marketing, they would all come back with different answers.




For instance, sales, advertising, promotion, exhibitions, product development, pricing, brochures, PR, and several others.

None of these are wrong, in fact they are all correct, however marketing encompasses all of these topics and some others not mentioned.

To identify, how all these different issues maybe co-ordinated through a single integrated approach is the real key.

To summarise, "Marketing" is having the right product or service, at the right time and place, plus at the right price.

To ensure that a business is successful, it is important that the business focuses, not just on the direct issue of marketing itself, but on the word 'right'.

Who will expect us to get it 'right'?

Match the expectations of customers, and your business should achieve it's highest potential.

Fail to match their expectations, and the business is on it's way out.

With this in mind, is it not 'right' that you identify, and understand your customers.

What Do You Know About Your Customer ?

Age, occupation type, sex, background, religion, high tech, low tech, and Country. There are others if you want to narrow it down even further.

Now, you are beginning to identify your typical customer profile.

This can be used for targetting purposes

Small Business Marketing is an intricate jigsaw of a number of functions, all orientated around the needs and expectations of the 'Customer'.

You must satisfy these needs and expectations, if your business is to succeed in developing sales of your product or service.

Small Business Marketing Breakdown

Appraising the Market

Evaluating areas for Market Development

Focus Findings into a Marketing Strategy

Setting out Strategy within a Marketing Plan

Complimenting the Sales and Marketing approach

In later pages we will explore these avenues further.

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